Pirelli, a Pure Consumer Tyre Company founded in Milan in 1872, has emerged to be a global brand in today’s times. Over the years, it has earned a strong reputation for its cutting edge technology, enormous degree of production excellence and an undying passion for innovation that can be traced back to its Italian roots.

Pirelli draws its strength from its people, who belong to different nationalities and are equipped with a wide variety of skill sets. Pirelli does its best to encourage this diversity, by recognizing the professional excellence of its several specialized individual functions. Besides, it also promotes young talent. In order to enable all of its 30,500 employees to reach their full potential, Pirelli is also committed to providing continuous training, promoting cross-functional cooperation, ensuring the exchange of practical and theoretical know-how between countries, and supporting the implementation of the most highly evolved company procedures.

Pirelli focuses on the High Value1 tyre market and is driven by the objective of developing innovative products. It aims to create products that can reach the highest levels of performance, safety, adherence to the road surface, and so on. Tyres to address the most specific mobility needs of the end Consumer. Within the tyre industry, Pirelli competes with “Tier 1” manufacturers that have higher than average price positioning, a wide range of products and dedicated regional lines. Among these players, Pirelli stands out because of its exclusive positioning in the Pure Consumer Tyre segment, focused on High Value products that at the end of 2020 accounted for around 70% of group revenues. In the context of High-Value tyres, Pirelli is the leader in Prestige tyres, with a market share of over 50% in the Original Equipment channel.

As an international icon that embodies technology, refined tastes and Italian excellence, Pirelli is also closely associated with safety and reliability. With its unmistakable “long P” logo that has represented the brand for over a century, the Pirelli name is synonymous with exclusivity, luxury and innovation. No wonder it has been catapulted to a distinctive position as a supplier to luxury car manufacturers. Pirelli continually enhances the reputation and strength of the brand through its involvement in motorsport events and competitions, cultural and artistic projects and initiatives benefiting local communities.

Pirelli P Zero All-Season, Pirelli Cinturato P7, Pirelli Scorpion STR, Pirelli Scorpion ATR, Pirelli Scorpion AS Plus 3, Pirelli P Zero, Pirelli Scorpion Zero All-Season, Pirelli Scorpion Verde, Pirelli Cinturato P7 AS, Pirelli Scorpion All Terrain Plus, Pirelli P Zero All-Season Plus, Pirelli P Zero PZ4 Sport, and Pirelli P Zero are among the popular lines of this brand.

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